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Five Years Of Single-Event Betting: What Actually Changed For Canadian Fans

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Walk into any pub near Rogers Arena on a Canucks night and you will hear it inside five minutes. 

Somebody has money on the puck line, somebody else has the over, and a third person is explaining why both of them are wrong. 

That conversation would have sounded odd in 2019. Back then the only legal way to bet on a single NHL game in this country was not to. 

You could play parlays through the provincial lottery, or you could quietly use an offshore site and hope the withdrawal showed up.

Five years on from the change, the picture is messier than the 2021 headlines suggested.

Depending on the province, a fan checking the licensed sportsbooks available to Canadians will find anything from a single government app to a crowded field of private brands pricing the same NHL slate. The law changed once, nationally. 

What people can actually use changed province by province, and that process is nowhere near finished.

The bill that took a decade to pass

When SportsWave covered the single-event betting bill back in 2020, the tone was cautious, and rightly so. Similar bills had died in the Senate before. 

This one stuck. Bill C-218, the Safe and Regulated Sports Betting Act, received Royal Assent on June 29, 2021 and came into force that August. 

It deleted one line of the Criminal Code, the line that had forced every legal sports wager to include at least two games.

It is worth remembering what that old rule did in practice. Sport Select and BC’s Sports Action were parlay only products, so the house kept a bigger cut than a straight bet ever would. 

Fans who understood the math went offshore, and their money went with them. 

The argument that finally carried the bill in Ottawa was blunt: Canadians were already betting on single games, just with nobody in Canada regulating it.

Ontario went one way, BC went another

“Legal in Canada” stopped being a single answer the day the bill passed, because Ottawa only handed the decision to the provinces. Each one did something different with it.

Ontario opened its regulated online market in April 2022 under iGaming Ontario and let private operators apply for a licence. 

Within a couple of seasons a fan in Toronto could pick from dozens of regulated apps, all geofenced to the province and all bound by the same advertising and player protection standards. Alberta followed with its own open market this summer.

British Columbia took the other road. PlayNow, run by BCLC, is still the only provincially regulated online sportsbook for anyone living here. 

It added single game markets quickly after the law changed and the product is a long way from the old parlay slips. But it is one operator, with one set of odds, and nobody pushing it to sharpen its lines.

I will be honest about where I land on this. Competition makes prices better, and Ontario’s bettors get better prices than we do. 

What BC’s model has going for it is that every player protection decision sits inside a public agency, with 

GameSense built into the product rather than added afterwards. That is worth something. I am just not convinced it is worth the odds gap, and I suspect a lot of readers who have compared the two would agree.

What a BC fan can actually use today

If you are in Vancouver, Richmond, Langley, or anywhere else in the province, the position is simple. 

You need to be 19 or older, PlayNow is the regulated option, and anything else you can reach from a BC postal code is operating outside provincial oversight. 

That does not automatically make an offshore site dishonest. 

Our earlier piece on the rise of offshore sportsbooks went through the trade offs in some detail. It does mean there is nobody in Victoria to call if a payout stalls.

The other thing the last five years changed is how people watch. Single game markets turned betting from a Saturday ritual into a running commentary on every period. 

Live lines on the Canucks did not legally exist here before 2021, and neither did props on Lions games at BC Place. 

That is more fun for a lot of people and more dangerous for some. The provinces built deposit limits and self exclusion into their platforms for exactly that reason, and those tools work best when you set them in September, not after a bad November.

Alberta is the test case next door

The national argument has moved on to advertising. Sportsbook logos are on NHL boards and CFL broadcasts, and on jerseys that would have drawn a fine a decade ago. 

Ontario has already tightened its rules on athlete and celebrity endorsements, and the other provinces seem content to watch how that plays out before they touch their own.

For BC the live question is whether one public operator can hold the market on its own while Alberta opens up next door. 

Alberta’s launch gives Victoria a comparison it cannot really ignore. 

If the grey market keeps shrinking in Alberta while it holds steady here, somebody in the legislature is going to ask why. My guess is that question gets asked within two seasons. 

The parlay slip took a decade to kill. This one should be quicker.

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Sportswave Productions is located in Delta, BC.
Sportswave promotes/broadcasts Amateur Sports within the Lower Mainland.
 
He was recognized by Ravi Kahlon, BC’s MLA Minister for Jobs, Economic Recovery and Innovation in September 11, 2017.
In December 2022 he was Awarded the Queen Elizabeth II Platinum Jubilee Pin.
Awarded Rotary Paul Harris Fellow Award for tangible for significant assistant given for the better understanding and friendly relations among peoples of the world.
 
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